Hospitality That Pays Off: Dining Successes at Western New England University and Rutgers University-Camden
Mark Marson - Western New England University
Jennifer Needle - Aramark Collegiate Hospitality
Theresa Butler - Aramark Collegiate Hospitality
Kristin Walker - Rutgers University
Discover how the hospitality dining teams at Western New England University and Rutgers University-Camden transformed dining spaces and student-led marketing into strategic growth drivers. By redesigning underutilized areas, re-evaluating meal plan structures, and empowering students through social media engagement, each respective dining program boosted revenue, while enhancing the campus hospitality experience to drive student engagement and support retention. This session explores the operational, experiential, and promotional strategies behind the success—and how partnering with an insights-driven hospitality dining partner to curate unique experiences for your campus can support your institutional goals.
Learning Objectives
- Learn how to balance financial constraints and meet student expectations without compromising excellence, through creative menu development and experiential dining.
- Identify underutilized physical spaces in campus dining environments and explore strategies to transform them into high-value, revenue-generating areas.
- Understand how hospitality-driven design and strategic meal plan offerings promote retention by enhancing the student engagement and experience.
- Explore the impact of student-led marketing initiatives, including social media campaigns and event programming, on increasing campus dining participation.
- Discover scalable programming ideas—from pop-ups to themed events—that build community and increase value among a variety of student populations.
- Apply data-informed decision-making to continuously improve dining operations and measure success through revenue, enrollment, and engagement metrics.
- Validate that “teamwork makes the dreamwork.” See how aligned partnerships, built on trust and expertise, power agile collaboration and program success.
CPE Available
- 1 Credit: Management Services
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