Athletics, NIL, and Private Capital: The Current and Future State of Collegiate Athletics in a Post-House World

• Damon Barry
• Reggie Calhoun Jr.

This session is tailored for college and university administrators navigating the evolving landscape of collegiate athletics. The House v. NCAA settlement, and the introduction of Name, Image, and Likeness (NIL) rights, helped reshape the dynamics of college sports. As such, administrators face new challenges and opportunities. This session will provide legal, financial, and strategic insights to effectively manage NIL agreements, revenue sharing models, and private capital investments, ensuring compliance and advancing athletic programs in a financially sustainable manner.

Learning Objectives

  1. Understand Legal Precedents and Compliance:
    1. Understand the House settlement and its implications for athlete compensation and university responsibilities.
    2. Examine the evolving legal framework surrounding NIL rights, focusing on compliance and risk management for higher education institutions.
  2. Navigate Economic and Financial Challenges:
    1. Explore the role of private capital in collegiate athletics and its influence on program funding and competitive balance, guided by legal and financial insights.
    2. Identify strategies for managing NIL agreements, ensuring they align with institutional policies and athlete welfare.
  3. Prepare for Future Legal and Financial Developments:
    1. Anticipate potential future regulatory changes and their impact on college sports structures and operations.
    2. Assess how stakeholder roles (athletes, institutions, sponsors) might evolve legally, financially, and strategically in collegiate athletics.

By the end of this session, college and university administrators will be equipped with the legal, financial, and strategic insights necessary to navigate the complexities of NIL rights, private capital, and revenue sharing in collegiate athletics. This understanding will support effective compliance, financial planning, and the advancement of athletic programs in alignment with institutional goals.

CPE Available

  • 1 Credit: Specialized Knowledge